When it comes to designing e-Commerce websites that can create a positive shopping experience for your customers, there are three important things you need to keep in mind. If you don’t focus on these three key aspects during your ECommerce web development, you can end up losing a lot of sales thatmight otherwise be easily in your bag. So, let’s take a look at what these aspects are:
Finding a Product
One of the biggest reasons behind the failure of an e-Commerce website is the simple inability of customers to find whatthey are looking for. A good e-Commerce website design is theone that understand its customers and enable them easily search for and find products the way they want. If you have users who know exactly what they want, you should make it easier for them to spot it. For others who are browsing or are unsure, you should have more flexible search options such as providing suggestions while they type a search query.
Product Information
Once the product is found, it is time to see how the product is showcased.Add a picture slideshow offering different clicks of the product you are offering and make sure the price is displayed clearly before the customers add items to the cart. Written information about the product should be followed by customer reviews that authenticate your product claims.Your product portrayal should be strong enough to make customers add the products to their shopping carts. Ifthe product is part of any current deals, make sure they are clearly mentioned.
Checkout Procedure
A single-page checkout is the best way to maximise conversion rates. Long forms that require users to open page after page lead to more unfinished transactions. Moreover, make sure an instant chat option with a customer service representative is present on the checkout stage so that customers can get answers to all their questions and close the deal right away. Another deal breaker is the requirement of registering to the site that can bring a 23% fall in the conversion rate.
So, when it comes to e-Commerce website development, make sure you follow these tips to provide your customers with a perfect shopping experience.
